Growing up alone with my mother who worked no less than 10 hours a day could have been destablizing or use as an excuse not to take control of my life. Indeed, apart from some “whims” during my teenage years, that was more the trigger to surpass myself and an extra motivation to make her proud. If I decide from a very young age and still today to practice a lot of sport, it’s because I believe that we are in sport as we are in life and sport instills in me many values that I put into practice in my personal life and professional: rigour and combativeness with tennis, team spirit and communication through football.
In general, I consider self-derision, humour and by default: creativity as my main characters. Even if it is necessary to be pragmatic in the professional world, I try to be light and sarcastic. I think that this is probably why, after scientific studies through that I didn’t recognize myself, I decided to turn to communication. These last 4 years have been beneficial because I have been able to accumulate experience in agencies where I always had a major position where I had creative freedom. I would like to continue in this vein and work in Brand Management and contribute to the development and implementation of brand storytelling.
Music, and more particularly urban (rap) music of the 1990s, is part of the an integral part of my life. If I like this style of music, it’s because I like to see to how these singers have played an educational role for youth in distress and promotes values that are dear to me, such as surpassing oneself and to have perserverance.