How online travel agencies influence your destination

6 April 2020 • Class of 2020, News, Tip of the Month, Travel Tips • 2020, Advertising, Communication, Consumer Behavior, Marketing, Tourism, Travel Tips

30 years ago, if you wanted to travel to the South of France, you might give a call to book your flight and hotels or go to the local travel agency directly. You did not …

Interview with Dr. Sylvie BORAU on Consumer Behavior & Ethical Advertising

10 July 2018 • Campus Life, Professor's Blog • Advertising, Communication, Consumer Behavior, Ethics, Marketing, SM2 Cluster

Dr. Sylvie BORAU is the Head of the TBS Research Lab on Social and Innovation Marketing. She publishes in academic journals on consumer behavior and presents at European and international conferences. Her current research topics …

A L’Oréal Experience by Enrique JAIMES

4 July 2018 • Class of 2018, Internship Advice, Our Students, Paris Life, Student Life, Tip of the Month • Internships, Luxury, Marketing, Network, Peru, Testimonial

It was June 2017 and I was looking for an internship ASAP. In my mind I had only targeted application at French luxury companies: LVMH, Chanel, Hermes, etc. After many sent applications and the “thank …

Art, Luxury, Brands: Diving into the Brand Universe

4 July 2018 • Campus Life, Inter-campus Experience • Branding, Elective, Luxury, Marketing, SM2 Cluster

TBS Paris hosted a four-day elective seminar linking the influence of art on luxury brands. Lecturer Cendrillon BELANGER, with a background in Art History and graduate from École Nationale Supérieure des Beaux-Arts de Paris, challenged …

Electif à TBS Casablanca – Soukaina MOUSTAQUIME

20 June 2018 • Campus Life, Class of 2019, Inter-campus Experience, Our Students • Communication, Culture, French Post, Management, Marketing, Morocco, SM2 Cluster

Etant actuellement étudiante en Master Spécialisé Marketing Management et Communication à Toulouse Business School Paris, j’ai choisi d’effectuer l’électif du mois d’Avril à Toulouse Business School Casablanca. En effet étant originaire du Maroc et ayant …

The Creative Know-How with London’s Collider Agency

16 June 2018 • Campus Life, Inter-campus Experience • Communication, Marketing, Network, Testimonial

During the elective week in London about the Agency Client Relationship, the 15 students that we were have jumped into the agency world. In addition to class content we were able to speak and interact …

Objective is to be visible: Few words from Sylvie RECOULES

16 June 2018 • Paris Life, Professor's Blog, Tip of the Month • Communication, Management, Marketing, Network, SM2 Cluster, Testimonial

“Your first objective is to be visible. To make a difference, you need to create your own content and interviews and get added value.” – Sylvie RECOULES. What your current job consists of and what’s …

Keep Calm and Enjoy the London Elective

16 June 2018 • Inter-campus Experience, Social Activities, Student Life, Travel Tips • Communication, Elective, London, Management, Marketing, SM2 Cluster

“London is a window that opens to the British culture. London’s bustling with a lively crowd and a colorful shopping environment. It has a classic British atmosphere and avant-garde ideas from around the world and …

Never a Dull Day – Internship with AccorHotels

16 May 2018 • Class of 2018, Internship Advice, Our Students, Student Life • China, Communication, Internships, Management, Marketing, Network, SM2 Cluster, Testimonial, Tourism

I am Yilia , recent graduate from TBS Paris, MSc Marketing, Management and Communication. I did my internship in AccorHotels, a French multinational hotel group, part of the CAC 40 which owns Sofitel, Fairmont, Raffles, …

Inside LVMH – Innovation Marketing

11 May 2018 • Campus Life, Professor's Blog • Innovation, Luxury, Management, Marketing, SM2 Cluster

The INSIDE LVMH PROGRAM closing ceremony took place on May 3rd in the Atrium of the LVMH Headquarters, avenue Montaigne in Paris, the world leader in luxury. During this exclusive afternoon, the TBS Paris, Team …