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Branding

Why all luxury brands launch their high jewelry collection?

31 March 2020 • Class of 2020, News • 2020, art, Branding, fashiona and luxury brands, France, high jewelry, Jewelry, jewelry brands, Luxury brands, Management

©Liyuan WANG High jewelry always represents wealth and taste. These days lots of luxury brands start to make fine jewelry. There have never been more new players than ever before in this sector. Why? The …

Art, Luxury, Brands: Diving into the Brand Universe

4 July 2018 • Campus Life, Inter-campus Experience • Branding, Elective, Luxury, Marketing, SM2 Cluster
Define your brand at TBS Paris English Luxury marketing program

TBS Paris hosted a four-day elective seminar linking the influence of art on luxury brands. Lecturer Cendrillon BELANGER, with a background in Art History and graduate from École Nationale Supérieure des Beaux-Arts de Paris, challenged …

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