The Parisian Student

25 March 2019 • Campus Life, Extracurricular Activities, Paris Life, Student Life, Tip of the Month • Culture, France, french life, Paris, Tourism

To study in Paris is to be born in Paris ∼ Victor Hugo I don’t remember when I first heard of Paris, too young to recollect I guess. But there had always been this vivid …

Interview with Dr. Sylvie BORAU on Consumer Behavior & Ethical Advertising

10 July 2018 • Campus Life, Professor's Blog • Advertising, Communication, Consumer Behavior, Ethics, Marketing, SM2 Cluster

Dr. Sylvie BORAU is the Head of the TBS Research Lab on Social and Innovation Marketing. She publishes in academic journals on consumer behavior and presents at European and international conferences. Her current research topics …

Art, Luxury, Brands: Diving into the Brand Universe

4 July 2018 • Campus Life, Inter-campus Experience • Branding, Elective, Luxury, Marketing, SM2 Cluster

TBS Paris hosted a four-day elective seminar linking the influence of art on luxury brands. Lecturer Cendrillon BELANGER, with a background in Art History and graduate from École Nationale Supérieure des Beaux-Arts de Paris, challenged …

Electif à TBS Casablanca – Soukaina MOUSTAQUIME

20 June 2018 • Campus Life, Class of 2019, Inter-campus Experience, Our Students • Communication, Culture, French Post, Management, Marketing, Morocco, SM2 Cluster

Etant actuellement étudiante en Master Spécialisé Marketing Management et Communication à Toulouse Business School Paris, j’ai choisi d’effectuer l’électif du mois d’Avril à Toulouse Business School Casablanca. En effet étant originaire du Maroc et ayant …

The Creative Know-How with London’s Collider Agency

16 June 2018 • Campus Life, Inter-campus Experience • Communication, Marketing, Network, Testimonial

During the elective week in London about the Agency Client Relationship, the 15 students that we were have jumped into the agency world. In addition to class content we were able to speak and interact …

Objective is to be visible: Few words from Sylvie RECOULES

16 June 2018 • Paris Life, Professor's Blog, Tip of the Month • Communication, Management, Marketing, Network, SM2 Cluster, Testimonial

“Your first objective is to be visible. To make a difference, you need to create your own content and interviews and get added value.” – Sylvie RECOULES. What your current job consists of and what’s …

Keep Calm and Enjoy the London Elective

16 June 2018 • Inter-campus Experience, Social Activities, Student Life, Travel Tips • Communication, Elective, London, Management, Marketing, SM2 Cluster

“London is a window that opens to the British culture. London’s bustling with a lively crowd and a colorful shopping environment. It has a classic British atmosphere and avant-garde ideas from around the world and …

Inside LVMH – Innovation Marketing

11 May 2018 • Campus Life, Professor's Blog • Innovation, Luxury, Management, Marketing, SM2 Cluster

The INSIDE LVMH PROGRAM closing ceremony took place on May 3rd in the Atrium of the LVMH Headquarters, avenue Montaigne in Paris, the world leader in luxury. During this exclusive afternoon, the TBS Paris, Team …

The Student Union Association with MOJO

7 May 2018 • Campus Activities, Campus Life, Extracurricular Activities, Social Activities, Student Life • BDE, Network, Student Club, Testimonial

MOJO is one of the first student associations of Paris TBS Campus and we were the student union or in French the bureau des élèves. In October, 14 students decided to create this association in …

In France we speak Parisian

4 May 2018 • Campus Life, Visiting Students • Portugal, Testimonial, Winter School

#tbswinterschool – I landed 1700km away from home – yes, I checked it out! A Portuguese girl in France. Lets, please, put the stereotypes aside: I do not have mustache, I don’t even like Porto …