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Consumer Behavior

How online travel agencies influence your destination

6 April 2020 • Class of 2020, News, Tip of the Month, Travel Tips • 2020, Advertising, Communication, Consumer Behavior, Marketing, Tourism, Travel Tips

30 years ago, if you wanted to travel to the South of France, you might give a call to book your flight and hotels or go to the local travel agency directly. You did not …

Interview with Dr. Sylvie BORAU on Consumer Behavior & Ethical Advertising

10 July 2018 • Campus Life, Professor's Blog • Advertising, Communication, Consumer Behavior, Ethics, Marketing, SM2 Cluster
Ethics, Advertising Consumer Behavior iin Markering at TBS Paris

Dr. Sylvie BORAU is the Head of the TBS Research Lab on Social and Innovation Marketing. She publishes in academic journals on consumer behavior and presents at European and international conferences. Her current research topics …

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