30 years ago, if you wanted to travel to the South of France, you might give a call to book your flight and hotels or go to the local travel agency directly. You did not …
How online travel agencies influence your destination
Interview with Dr. Sylvie BORAU on Consumer Behavior & Ethical Advertising
Dr. Sylvie BORAU is the Head of the TBS Research Lab on Social and Innovation Marketing. She publishes in academic journals on consumer behavior and presents at European and international conferences. Her current research topics …