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SM2 Cluster

Interview with Dr. Sylvie BORAU on Consumer Behavior & Ethical Advertising

10 July 2018 • Campus Life, Professor's Blog • Advertising, Communication, Consumer Behavior, Ethics, Marketing, SM2 Cluster
Ethics, Advertising Consumer Behavior iin Markering at TBS Paris

Dr. Sylvie BORAU is the Head of the TBS Research Lab on Social and Innovation Marketing. She publishes in academic journals on consumer behavior and presents at European and international conferences. Her current research topics …

Art, Luxury, Brands: Diving into the Brand Universe

4 July 2018 • Campus Life, Inter-campus Experience • Branding, Elective, Luxury, Marketing, SM2 Cluster
Define your brand at TBS Paris English Luxury marketing program

TBS Paris hosted a four-day elective seminar linking the influence of art on luxury brands. Lecturer Cendrillon BELANGER, with a background in Art History and graduate from École Nationale Supérieure des Beaux-Arts de Paris, challenged …

Electif à TBS Casablanca – Soukaina MOUSTAQUIME

20 June 2018 • Campus Life, Class of 2019, Inter-campus Experience, Our Students • Communication, Culture, French Post, Management, Marketing, Morocco, SM2 Cluster
TBS Casablanca Electives

Etant actuellement étudiante en Master Spécialisé Marketing Management et Communication à Toulouse Business School Paris, j’ai choisi d’effectuer l’électif du mois d’Avril à Toulouse Business School Casablanca. En effet étant originaire du Maroc et ayant …

Objective is to be visible: Few words from Sylvie RECOULES

16 June 2018 • Paris Life, Professor's Blog, Tip of the Month • Communication, Management, Marketing, Network, SM2 Cluster, Testimonial
France TBS Communication program in English

“Your first objective is to be visible. To make a difference, you need to create your own content and interviews and get added value.” – Sylvie RECOULES. What your current job consists of and what’s …

Keep Calm and Enjoy the London Elective

16 June 2018 • Inter-campus Experience, Social Activities, Student Life, Travel Tips • Communication, Elective, London, Management, Marketing, SM2 Cluster

“London is a window that opens to the British culture. London’s bustling with a lively crowd and a colorful shopping environment. It has a classic British atmosphere and avant-garde ideas from around the world and …

Never a Dull Day – Internship with AccorHotels

16 May 2018 • Class of 2018, Internship Advice, Our Students, Student Life • China, Communication, Internships, Management, Marketing, Network, SM2 Cluster, Testimonial, Tourism
TBS Paris Internship in english

I am Yilia , recent graduate from TBS Paris, MSc Marketing, Management and Communication. I did my internship in AccorHotels, a French multinational hotel group, part of the CAC 40 which owns Sofitel, Fairmont, Raffles, …

Inside LVMH – Innovation Marketing

11 May 2018 • Campus Life, Professor's Blog • Innovation, Luxury, Management, Marketing, SM2 Cluster
TBS Luxury program

The INSIDE LVMH PROGRAM closing ceremony took place on May 3rd in the Atrium of the LVMH Headquarters, avenue Montaigne in Paris, the world leader in luxury. During this exclusive afternoon, the TBS Paris, Team …

Inside LVMH with Cyrielle VELLERA

4 May 2018 • Extracurricular Activities, Student Life • Luxury, Marketing, SM2 Cluster, Strategic Business
TBS Enlgish taught program

December 2017 marked the launch of Inside LVMH program that allured bright minds all over the world to share their innovative ideas with LVMH group. The core idea of the program is to bring new …

Harrod’s, Not Just a Luxury Store but an Experience

30 April 2018 • Campus Life, Inter-campus Experience • Communication, Luxury, Management, Marketing, SM2 Cluster
Company visit

At 8:30 am, there was a bustle of people with their haute couture bags, perfectly set makeup, men in their suits and women with their stacked heels all entering the store before the 10 am …

Lego Bricks that Build Productivity in London

30 April 2018 • Campus Life, Inter-campus Experience • Communication, International, Marketing, Network, SM2 Cluster

For the London elective, International Communication: Adapting to legal and cultural norms, one of the office visits we had the pleasure of having, was at the Lego corporate office in London city center in the …

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