Dr. Sylvie BORAU is the Head of the TBS Research Lab on Social and Innovation Marketing. She publishes in academic journals on consumer behavior and presents at European and international conferences. Her current research topics …
Art, Luxury, Brands: Diving into the Brand Universe
TBS Paris hosted a four-day elective seminar linking the influence of art on luxury brands. Lecturer Cendrillon BELANGER, with a background in Art History and graduate from École Nationale Supérieure des Beaux-Arts de Paris, challenged …
Electif à TBS Casablanca – Soukaina MOUSTAQUIME
Etant actuellement étudiante en Master Spécialisé Marketing Management et Communication à Toulouse Business School Paris, j’ai choisi d’effectuer l’électif du mois d’Avril à Toulouse Business School Casablanca. En effet étant originaire du Maroc et ayant …
Objective is to be visible: Few words from Sylvie RECOULES
“Your first objective is to be visible. To make a difference, you need to create your own content and interviews and get added value.” – Sylvie RECOULES. What your current job consists of and what’s …
Keep Calm and Enjoy the London Elective
“London is a window that opens to the British culture. London’s bustling with a lively crowd and a colorful shopping environment. It has a classic British atmosphere and avant-garde ideas from around the world and …
Never a Dull Day – Internship with AccorHotels
I am Yilia , recent graduate from TBS Paris, MSc Marketing, Management and Communication. I did my internship in AccorHotels, a French multinational hotel group, part of the CAC 40 which owns Sofitel, Fairmont, Raffles, …
Inside LVMH – Innovation Marketing
The INSIDE LVMH PROGRAM closing ceremony took place on May 3rd in the Atrium of the LVMH Headquarters, avenue Montaigne in Paris, the world leader in luxury. During this exclusive afternoon, the TBS Paris, Team …
Inside LVMH with Cyrielle VELLERA
December 2017 marked the launch of Inside LVMH program that allured bright minds all over the world to share their innovative ideas with LVMH group. The core idea of the program is to bring new …
Harrod’s, Not Just a Luxury Store but an Experience
At 8:30 am, there was a bustle of people with their haute couture bags, perfectly set makeup, men in their suits and women with their stacked heels all entering the store before the 10 am …
Lego Bricks that Build Productivity in London
For the London elective, International Communication: Adapting to legal and cultural norms, one of the office visits we had the pleasure of having, was at the Lego corporate office in London city center in the …