30 years ago, if you wanted to travel to the South of France, you might give a call to book your flight and hotels or go to the local travel agency directly. You did not …
Interview with Dr. Sylvie BORAU on Consumer Behavior & Ethical Advertising
Dr. Sylvie BORAU is the Head of the TBS Research Lab on Social and Innovation Marketing. She publishes in academic journals on consumer behavior and presents at European and international conferences. Her current research topics …
A L’Oréal Experience by Enrique JAIMES
It was June 2017 and I was looking for an internship ASAP. In my mind I had only targeted application at French luxury companies: LVMH, Chanel, Hermes, etc. After many sent applications and the “thank …
Art, Luxury, Brands: Diving into the Brand Universe
TBS Paris hosted a four-day elective seminar linking the influence of art on luxury brands. Lecturer Cendrillon BELANGER, with a background in Art History and graduate from École Nationale Supérieure des Beaux-Arts de Paris, challenged …
Electif à TBS Casablanca – Soukaina MOUSTAQUIME
Etant actuellement étudiante en Master Spécialisé Marketing Management et Communication à Toulouse Business School Paris, j’ai choisi d’effectuer l’électif du mois d’Avril à Toulouse Business School Casablanca. En effet étant originaire du Maroc et ayant …
The Creative Know-How with London’s Collider Agency
During the elective week in London about the Agency Client Relationship, the 15 students that we were have jumped into the agency world. In addition to class content we were able to speak and interact …
Objective is to be visible: Few words from Sylvie RECOULES
“Your first objective is to be visible. To make a difference, you need to create your own content and interviews and get added value.” – Sylvie RECOULES. What your current job consists of and what’s …
Keep Calm and Enjoy the London Elective
“London is a window that opens to the British culture. London’s bustling with a lively crowd and a colorful shopping environment. It has a classic British atmosphere and avant-garde ideas from around the world and …
Never a Dull Day – Internship with AccorHotels
I am Yilia , recent graduate from TBS Paris, MSc Marketing, Management and Communication. I did my internship in AccorHotels, a French multinational hotel group, part of the CAC 40 which owns Sofitel, Fairmont, Raffles, …
Inside LVMH – Innovation Marketing
The INSIDE LVMH PROGRAM closing ceremony took place on May 3rd in the Atrium of the LVMH Headquarters, avenue Montaigne in Paris, the world leader in luxury. During this exclusive afternoon, the TBS Paris, Team …