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Professor’s Blog

Interview with Dr. Sylvie BORAU on Consumer Behavior & Ethical Advertising

10 July 2018 • Campus Life, Professor's Blog • Advertising, Communication, Consumer Behavior, Ethics, Marketing, SM2 Cluster
Ethics, Advertising Consumer Behavior iin Markering at TBS Paris

Dr. Sylvie BORAU is the Head of the TBS Research Lab on Social and Innovation Marketing. She publishes in academic journals on consumer behavior and presents at European and international conferences. Her current research topics …

Objective is to be visible: Few words from Sylvie RECOULES

16 June 2018 • Paris Life, Professor's Blog, Tip of the Month • Communication, Management, Marketing, Network, SM2 Cluster, Testimonial
France TBS Communication program in English

“Your first objective is to be visible. To make a difference, you need to create your own content and interviews and get added value.” – Sylvie RECOULES. What your current job consists of and what’s …

Inside LVMH – Innovation Marketing

11 May 2018 • Campus Life, Professor's Blog • Innovation, Luxury, Management, Marketing, SM2 Cluster
TBS Luxury program

The INSIDE LVMH PROGRAM closing ceremony took place on May 3rd in the Atrium of the LVMH Headquarters, avenue Montaigne in Paris, the world leader in luxury. During this exclusive afternoon, the TBS Paris, Team …

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