Dr. Sylvie BORAU is the Head of the TBS Research Lab on Social and Innovation Marketing. She publishes in academic journals on consumer behavior and presents at European and international conferences. Her current research topics …
A L’Oréal Experience by Enrique JAIMES
It was June 2017 and I was looking for an internship ASAP. In my mind I had only targeted application at French luxury companies: LVMH, Chanel, Hermes, etc. After many sent applications and the “thank …
Art, Luxury, Brands: Diving into the Brand Universe
TBS Paris hosted a four-day elective seminar linking the influence of art on luxury brands. Lecturer Cendrillon BELANGER, with a background in Art History and graduate from École Nationale Supérieure des Beaux-Arts de Paris, challenged …