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July 2018

This archive holds all posts from July 2018.

Interview with Dr. Sylvie BORAU on Consumer Behavior & Ethical Advertising

10 July 2018 • Campus Life, Professor's Blog • Advertising, Communication, Consumer Behavior, Ethics, Marketing, SM2 Cluster
Ethics, Advertising Consumer Behavior iin Markering at TBS Paris

Dr. Sylvie BORAU is the Head of the TBS Research Lab on Social and Innovation Marketing. She publishes in academic journals on consumer behavior and presents at European and international conferences. Her current research topics …

A L’Oréal Experience by Enrique JAIMES

4 July 2018 • Class of 2018, Internship Advice, Our Students, Paris Life, Student Life, Tip of the Month • Internships, Luxury, Marketing, Network, Peru, Testimonial
TBS student interns at L'Oreal Paris

It was June 2017 and I was looking for an internship ASAP. In my mind I had only targeted application at French luxury companies: LVMH, Chanel, Hermes, etc. After many sent applications and the “thank …

Art, Luxury, Brands: Diving into the Brand Universe

4 July 2018 • Campus Life, Inter-campus Experience • Branding, Elective, Luxury, Marketing, SM2 Cluster
Define your brand at TBS Paris English Luxury marketing program

TBS Paris hosted a four-day elective seminar linking the influence of art on luxury brands. Lecturer Cendrillon BELANGER, with a background in Art History and graduate from École Nationale Supérieure des Beaux-Arts de Paris, challenged …

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